Yerbana
/ Event Production/ Media Production/ Brand Design / Graphic Design / Product Design /
Art & Creative Direction/
The power of storytelling gave us the ability to align a yerba mate beverage with a deeper cultural and emotional narrative. By framing food and connection as “medicine,” we elevated Yerbana’s offering from a simple drink to a holistic experience—one that nurtures both the body and the spirit. It’s not just about the yerba mate; it’s about the people who drink it, the connections they form, and the way they live their lives.
Flowstate Events
To highlight the intrinsically social aspect of yerba mate, we partnered with over 10 local studios, PCC Community markets, and Lululemon to create and produce grassroots wellness events that fostered a sense of belonging - transforming the brand into a catalyst for positive change.
Yoga In The Park sees over 1000+ weekly attendees and is now the largest free yoga gathering in the country
Find Your Flowstate
We helped the Yerbana team bring their slogan to life. Mental clarity and sustained focus is found by tapping into the flow state—a mental zone where creativity, efficiency, and well-being intersect, The Flowstate Series was our way of shining the light on inspiring individuals following their passions while inviting folks to reconnect with the natural flow of life—one moment at a time.